MARKETING CONSULTING
The first Programmatic Performance Agency in Montenegro, helping global companies to win on the web markets
Our team emphasise the importance of defining a clear and well organised corporate strategy before anything else. The perfect match between the planning and the implementation phase is also essential, becoming one of the main areas of experience of our team. The market analysis, including a solid competitors and customers analysis, is strongly recommended before the definition of the corporate strategy. Our skills include:
- Market research (including customers analysis, competitor analysis, product development and testing, sample launch)
- Corporate strategy planning
- Strategic implementation
- Organisation analysis (KPIs, vertical vs horizontal structure)
- Marketing impact (branding strategy)
- Vision/mission alignment with the corporate strategy
Logistics Consultancy
The unstoppable growth of global trade has led to logistics solutions that till even a couple of decades ago were unthinkable. The improvement of the multi-modal logistics is now offering a chance for manufacturers to leverage international shipments with limited resources, as well as to become “green” players in a more than even “environmentally friendly” market. Our consultants have a solid experience in dealing with global logistics analysis and solutions. Our services include:
- Full scale mapping of the client’s logistics needs
- Logistic optimization plan definition
- Logistic partners sourcing
- Logistic optimization plan implementation and review
- ERPs logistical integration
- Logistic KPIs definition, implementation and review
Marketing
In a global market where competitors can come both from other countries and even from other industries, as well as a totally “social” connected market, brand-equity, a well balanced marketing campaign and a solid customer reputation is becoming a key success factor. Our consultants can help companies to understand the actual positioning of the company in terms of brand, customer perception and experience, setting corrective measures if necessary. We can then provide an intensive study on the marketing demand and set in cooperation with our clients a fully integrated marketing strategy, providing consistency on each single aspect of the implementation phase.
Our services include:
- Market research (including customer analysis, customer experience definition and feedback, brand reputation, competitors’ benchmark)
- Marketing strategy definition and implementation
- Alignment between company values and marketing campaign
- Definition of the communication strategy
- Web marketing strategy (including SEO, Email Marketing and Social Marketing)
- Branding strategy definition and implementation
- Consistency check
- Marketing strategy review, including financial benchmarking.
Start-Ups
In the recent years the number of start-ups in Europe grow systematically, thanks also to the web revolution. It is essential though to have a clear business plan before creating a new company. McGraff offers a full range of services to start-ups, from the definition of the business plan to the management of the embryonal phase of the new venture. Our services include:
- Market research (including customers analysis, competitors analysis, market forecasts)
- Business plan definition
- Business plan implementation
- Business tutoring
- Financial analysis
- Marketing strategy implementationHa